Call for Participation

Persuasive Technology 2020 Workshop on Personalizing Persuasive Technologies April 21, 2020, Aalborg, Denmark.

Important Dates:

Building on the success of the workshop in past four years which attracted 100s of participants from over 20 different countries and led to a special issue and archived proceedings, this year’s workshop on Personalizing Persuasive Technologies aims to connect diverse groups of persuasive technology and behavior change researchers and practitioners interested in personalization and tailoring of persuasive technologies to share their experiences, ideas, discuss key challenges facing the area, identify opportunities, and define a roadmap for future research in this area.  We welcome submissions and ideas from any domain of persuasive technology and HCI including, but not limited to health, sustainability, games, safety and security, marketing, eCommerce, entertainment and education. Workshop papers and ideas will be archived online to be accessible to the general public.

All accepted papers will be published on the Ceur-WS proceedings and authors will have the opportunity to extend their papers and submit for consideration as part of a special issue in this area in the future.

This workshop is free and open to every conference participant at no additional cost. 

Participants are Invited to submit:

  • position papers (2–4 pages)
  • work-in-progress papers (2–6 pages)
  • full research papers (6-12 pages)

We invite position and research papers that cover any of the topics listed above or other relevant topics:

  • Frameworks and models for developing personalized persuasive technology
  • Objective and subjective approaches to personalized persuasive technologies
  • Methods and Metrics for evaluating the effectiveness of personalized persuasive technology
  • Long-term evaluation and evidence of long-term effect of personalized persuasive technology
  • Systematically investigating and highlighting the difference between Adaptivity and Adoptivity
  • Systematically investigating and highlighting the difference between system-controlled personalization and user-controlled personalization
  • The relationships between individual characteristics and effectiveness of various persuasive technology features
  • How to balance the cost and benefit of personalizing persuasive technology (the level of personalization required for a maximum return on investment)
  • How to develop ethical and privacy-sensitive personalized persuasive technology
  • What do we personalize (e.g., the persuasive strategies, approaches, or end-goals)?
  • How do we personalize (e.g., subjective and objective personalization methods)?
  • Who do we personalize for (e.g., personality, gender, age, persuadability, player types, emotional states, contextual/situational variables)?
  • Where do we personalize – domain and context dependency of personalization approaches?
  • Challenges and limitations of implementing personalized persuasive technology and solutions.
  • Case studies and examples of personalized persuasive technologies
  • Success and failure stories with regard to personalized persuasive technology
  • Other relevant dimensions of personalizing persuasive technologies.

Submission will be peer-reviewed and the organizing committee will select up to 20 participants according to relevance, quality, and research diversity.  All accepted papers will be shared through the workshop website and will be published and made accessible online via CEUR Workshop Proceedings ( All high-quality papers will be considered for inclusion in a journal special issue. We also welcome participants who are registered for the main conference to join our workshop.


  • Rita Orji, Dalhousie University, Canada
  • Jaap Ham, Eindhoven University of Technology, Netherlands
  • Kiemute Oyibo, University of Saskatchewan, Canada
  • Joshua Nwokeji, Gannon University, USA
  • Oladapo Oyebode, Dalhousie University, Canada